Utama The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful..

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


Most startups fail. But many of those failures are
preventable.  The Lean Startup is a new approach being adopted across
the globe, changing the way companies are built and new products are
launched. Eric Ries defines a startup as an organization dedicated to
creating something new under conditions of extreme uncertainty. This is
just as true for one person in a garage or a group of seasoned
professionals in a Fortune 500 boardroom. What they have in common is a
mission to penetrate that fog of uncertainty to discover a successful
path to a sustainable business. The Lean Startup approach fosters
companies that are both more capital efficient and that leverage human
creativity more effectively.  Inspired by lessons from lean
manufacturing, it relies on “validated learning,” rapid scientific
experimentation, as well as a number of counter-intuitive practices that
shorten product development cycles, measure actual progress without
resorting to vanity metrics, and learn what customers really want. It
enables a company to shift directions with agility, altering plans inch
by inch, minute by minute. Rather than wasting time creating elaborate
business plans, The Lean Startup offers entrepreneurs - in companies of
all sizes - a way to test their vision continuously, to adapt and adjust
before it’s too late. Ries provides a scientific approach to creating
and managing successful startups in a age when companies need to
innovate more than ever.
Tahun:
2011
Penerbit:
Crown Publishing Group
Bahasa:
english
Halaman:
296
ISBN 10:
0307887898
ISBN 13:
9780307887894
ISBN:
030788791X
File:
EPUB, 2.51 MB
Unduh (epub, 2.51 MB)

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